Why We Don't Do Sales
essay

Why We Don't Do Sales

By Elena Marchetti•10 March 2025•5 min

We have never had a sale. We never will. This is not a marketing position — it is a philosophical one.

When you discount a fragrance, you are telling two stories simultaneously. To the new customer, you are saying: this was overpriced before. To the customer who paid full price, you are saying: your loyalty is worth less than their conversion.

"Discounting is a form of disrespect — to the ingredients, the process, and the person who made the purchase at full price."

Our prices reflect the true cost of materials, the time of our perfumers, and the small-batch process that ensures quality. We cannot discount these things without cutting them.

Instead of sales, we offer discovery. Our sample sets let you try before you commit. Our 30ml bottles let you live with a fragrance before investing in the 100ml. We would rather you take your time and choose well than rush toward a bargain.

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