The Rose Fields of Kazanlak

Every May, the Valley of Roses turns pink. For three weeks, the Kazanlak Valley in central Bulgaria — a corridor between two mountain ranges — becomes the most fragrant place on earth.

Rosa damascena blooms for twenty-one days. The petals must be harvested before dawn, while the dew is still on them, because the essential oil evaporates with the morning sun. It takes four tonnes of petals to produce one kilogram of rose absolute.

"Every May, the Valley of Roses turns pink. For three weeks, an entire economy bends toward a single flower."

Our rose — the heart of ROSE 14 — comes from a single farm in the valley, run by three generations of the Petkova family. They harvest by hand, in the dark, guided by the scent of the flowers.

There is no shortcut to Bulgarian rose absolute. No synthetic can replicate its complexity — over 300 identifiable molecules, many of which science still cannot name. This is why it costs more than gold by weight. And why, when you smell ROSE 14, you are smelling something irreplaceable.