
OUD 17
Smoke curling through a temple at dusk.
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OUD 17
OUD 17 is our most polarising fragrance — and our most beloved. Real oud is complex, challenging, and utterly magnetic. We let it lead here, supported by saffron and a dark rose, with incense threading through the heart. It is not subtle. It is not trying to be. It is the scent equivalent of a low voice in a quiet room.
THE ARCHITECTURE
Saffron · Cinnamon bark · Rose
Oud · Incense · Guaiac wood
Leather · Amber · Musk
THE RAW MATERIALS
Oud
Laos
Aged agarwood from centuries-old aquilaria trees, producing the richest, most complex oud available.
Saffron
Iran
Hand-harvested saffron threads, adding their distinctive warm, honeyed, leathery character.
Frankincense
Oman
Boswellia sacra resin, steam-distilled to capture its bright, citrusy, incense-like quality.
THE EVOLUTION
The Opening
Saffron and cinnamon bark strike first — rich, warm, almost edible. A breath of rose softens the blow.
The Heart
The oud takes centre stage. Smoky, animalic, complex. Incense and guaiac wood add a meditative depth.
The Dry-down
Leather and amber create a lasting impression — rugged, warm, utterly distinctive.
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OUD 17
50ml

