OUD 17 image 1
woodyamber

OUD 17

Smoke curling through a temple at dusk.

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THE STORY

OUD 17

OUD 17 is our most polarising fragrance — and our most beloved. Real oud is complex, challenging, and utterly magnetic. We let it lead here, supported by saffron and a dark rose, with incense threading through the heart. It is not subtle. It is not trying to be. It is the scent equivalent of a low voice in a quiet room.

THE ARCHITECTURE

Top Notes

Saffron · Cinnamon bark · Rose

Heart Notes

Oud · Incense · Guaiac wood

Base Notes

Leather · Amber · Musk

THE RAW MATERIALS

Oud

Laos

Aged agarwood from centuries-old aquilaria trees, producing the richest, most complex oud available.

Saffron

Iran

Hand-harvested saffron threads, adding their distinctive warm, honeyed, leathery character.

Frankincense

Oman

Boswellia sacra resin, steam-distilled to capture its bright, citrusy, incense-like quality.

THE EVOLUTION

0–30 min

The Opening

Saffron and cinnamon bark strike first — rich, warm, almost edible. A breath of rose softens the blow.

30 min–3 hrs

The Heart

The oud takes centre stage. Smoky, animalic, complex. Incense and guaiac wood add a meditative depth.

3+ hrs

The Dry-down

Leather and amber create a lasting impression — rugged, warm, utterly distinctive.

OUD 17

50ml

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